Last updated: 11 September 2026
The Mad Honey Guide is an independent information publication. This Privacy Policy explains what personal information we collect, why we use it, how we protect it, how long we keep it, and the choices available to you.
Who we are
The Mad Honey Guide is an independent editorial publication providing evidence-led information about mad honey, including its origins, science, safety, culture, and legal status. References in this Privacy Policy to “The Mad Honey Guide”, “we”, “us”, and “our” mean the organisation responsible for operating themadhoneyguide.com and handling the personal information collected through it.
We take privacy seriously and collect only the information needed to run the website, respond to readers, manage newsletter subscriptions, maintain editorial correspondence, and keep our systems secure. We do not sell products, recommend sellers, or trade personal information for commercial marketing purposes.
Information we collect
We collect only the information needed to run the website, respond to readers, maintain editorial accountability, keep the site secure, and send communications that people have chosen to receive.
When you contact us, report an error, submit feedback, or send an editorial enquiry, we may collect your name, email address, message, and any sources or other material you choose to provide. If you subscribe to our newsletter, we collect your email address, your subscription preferences, and a record of your consent.
When you visit the website, our hosting, security, and technical systems may automatically collect limited information such as your IP address, browser type, device and operating-system information, pages requested, referring page, approximate time of visit, and security or error logs. We use this information to operate the website safely, prevent misuse, investigate faults, and understand whether the site is functioning properly.
Please do not send sensitive personal information through our forms or email, including medical records, payment details, identification numbers, or detailed health information. The Mad Honey Guide does not provide individual medical advice.
How we use information
We use contact information and messages to reply to enquiries, investigate reported errors, consider editorial proposals, and maintain a record of important correspondence. We do this because we have a legitimate interest in running an accurate, accountable publication.
We use newsletter information to send the newsletter only when you have chosen to subscribe. Our basis for doing this is your consent. You can withdraw consent and unsubscribe at any time by using the unsubscribe link in a newsletter email.
We use technical, device, and security information to keep the website stable and secure, prevent spam and fraud, fix errors, and protect our readers and systems. We do this because we have a legitimate interest in operating a safe and reliable website. We may also use or retain information where necessary to meet a legal obligation or respond to a lawful request.
You do not have to provide personal information to use most of the website. However, we cannot reply to an enquiry without a way to contact you, and we cannot send the newsletter without an email address.
Newsletter
We send our newsletter only to people who actively sign up for it. We do not sell, rent, or trade newsletter lists, and we do not use subscriber information to promote third-party products.
Our newsletter provider may process your email address, subscription status, and limited delivery information on our behalf. If the newsletter uses email-open or link-click measurement, this should be disclosed here and enabled only where appropriate consent has been obtained.
Cookies and similar technologies
Cookies are small files placed on your device. The website may use strictly necessary cookies where needed to operate the site, remember privacy choices, protect forms, and maintain security.
We will request your consent before using non-essential cookies or similar technologies, including analytics, advertising, or third-party marketing tools. You can change or withdraw your choices at any time through [Cookie Settings link].
At launch, this policy should be updated with the actual cookies and similar technologies used on the website, including their provider, purpose, category, and expiry period. We do not use advertising cookies, sell behavioural data, or run targeted advertising unless this policy and our cookie controls are updated first.
Sharing information
We do not sell, rent, or trade personal information.
We may share limited personal information with carefully selected service providers that help us operate the website, such as website-hosting, security, newsletter, form-processing, spam-prevention, and technical-support providers. These providers may process information only as needed to provide their services to us and under appropriate safeguards.
We may also disclose information where required by law, where necessary to protect someone’s safety or legal rights, or where reasonably necessary to investigate suspected fraud, abuse, or a security incident.
International transfers
Some of our service providers may process information outside the country where you live. When this happens, we will use appropriate safeguards required by applicable data-protection law, such as an adequacy decision, standard contractual clauses, or equivalent protections.
How long we keep information
We keep personal information only for as long as it is reasonably needed for the purpose for which it was collected.
We normally keep contact messages for up to 24 months after the matter is resolved. Newsletter information is kept until you unsubscribe; after that, we may retain minimal suppression information where necessary to ensure we do not contact you again. Correction reports and important editorial records may be kept for longer where needed to maintain an accurate public record and support published editorial decisions. Technical and security logs are retained only for a limited period appropriate to security, troubleshooting, and legal requirements.
We may retain information for longer where necessary to establish, exercise, or defend legal claims, or where the law requires us to do so.
Your rights
Depending on where you live and the law that applies, you may have the right to ask for access to your personal information, request that inaccurate information is corrected, request deletion in certain circumstances, restrict or object to certain processing, withdraw consent, or receive a portable copy of information you have provided to us.
Children
The Mad Honey Guide is not designed for children, and we do not knowingly collect personal information from anyone under 16. If you believe that a child has provided us with personal information, contact us and we will take appropriate steps to remove it.
External links
Our articles may link to research papers, regulators, news organisations, and other external websites. We are not responsible for the privacy practices or content of external websites. Please read their privacy policies before providing them with personal information.
Changes to this policy
We may update this Privacy Policy when our practices, services, or legal obligations change. The current version will always appear on this page, along with its “Last updated” date. Where a change is material, we will take reasonable steps to make readers aware of it.
Contact
For privacy questions, requests, or concerns, contact:
The Mad Honey Guide